Show the action
Keep attention on what the player actually did.
A personal note from the founder
I built KICKO because my son’s work deserved more than a clip.
I did not begin with a plan to build another video app. I began as a father on the touchline, trying to help a young player see that his work, progress and sacrifice mattered.
Navon AmosFounder · Product builder · Football parent
01 · Our football life
Nine years of training, travel, pressure and hope.
My son began playing football at five. Today he is fourteen. In those years I have followed him through competitive clubs, training sessions, matches, long drives, selections, disappointments, breakthroughs, benches, pressure, sacrifice, great moments and painful ones.
I know youth football from inside family life. I know what it means when weekends are built around fixtures, when a child gives up time with friends, and when one decision by a coach can affect the entire week.
I also know the moment after a good game. You are proud. Your child knows something important happened. Somewhere inside a long recording, the evidence exists — but showing it clearly is another job entirely.
“The work was real. The progress was real. But too often, it disappeared into a phone.”Navon Amos · Founder of KICKO
02 · The gap I could not ignore
Families invest all season. The story gets made once a year.
Parents and players invest time, money, energy and a large part of family life in football. Yet when it is time to present the player’s work, the material is usually scattered across full-match recordings, WhatsApp chats and clips buried on phones.
A professional editor may create one strong annual highlight, but the parent still has to collect files, explain the player, wait, review, request corrections and pay again. Most families do it once a year, if they do it at all.
That never felt equal to the effort the player was making every week.
A young player should not feel like another clip. He should feel that his journey has a professional place of its own.
03 · What makes football difficult
The problem is not simply cutting video.
Football is crowded and constantly moving. The player can disappear inside a wide frame. Even after finding the moment, a parent may not know which actions matter, how to show context or how to arrange them into a video that feels professional.
KICKO is being built to reduce each of those barriers: mark the player, use AI-assisted highlighting to guide the viewer’s eye, add match context, and use Scout Mode to suggest what to upload according to the player’s position.
The goal is to make a workflow that once belonged mainly to professional editors, clubs and expensive systems more accessible to players and parents — without pretending that software can replace sporting judgment.
KICKO was not built as entertainment
Show consistency
Build context across matches, not only one polished snapshot.
Show progress
Give the player a visible season timeline to keep building.
Respect the athlete
Professional presentation instead of noise, filters and distraction.
Why this matters beyond content
A player needs to see that the road is going somewhere.
Competitive football is mentally and physically demanding. Young players face criticism, selection, competition, setbacks and pressure. A video cannot solve those challenges. But a clear record of the work can help a player see progress, remember strong moments and arrive at the next match with something concrete to build on.
04 · A season, not a black box
After every match, the next chapter can be added.
A one-off annual highlight is a selected snapshot. KICKO is built around a different rhythm: create performance videos after matches, publish fast vertical Reels when useful, and collect the finished work on a player page.
Over time, the season timeline can show more than isolated highlights. It can show recurring actions, consistency across matches and the progression the player and family experienced throughout the year.
That is also why KICKO is a monthly product. The value is not one export. The value grows when the player keeps playing.
05 · Building it seriously
Personal origin. Professional commitment.
I have spent around eighteen months developing KICKO with a development team, drawing on my experience building applications, automation, video systems, content workflows and After Effects.
The product is also shaped with feedback from people who understand football and scouting. Their role is important: KICKO should not merely look impressive. It should guide families toward material that actually represents the player’s position and work.
18 monthsof active product development
Apps + videoautomation, content and After Effects experience
Football inputfeedback from football and scouting professionals
My pricing philosophy: twelve months of Founder Beta costs $420. The intention is to make a year of ongoing creation comparable to the kind of budget many families already reserve for one professionally edited highlight.
Where the name came from
KICKO was a name between me and my son.
During competitive matches, it was not always right or accepted for a parent to call a child by name. I invented a nickname so I could encourage him from the touchline without announcing exactly who I was calling. The name stayed with us. Over time, something personal between a father and son became the name of a product for other families walking the same road.
To the parent reading this
I know you are not only collecting clips.
You are trying to support a child inside a demanding world. You are trying to preserve moments, show progress and help the work feel visible — without turning family life into another editing job.
KICKO will not promise a scout, a contract or a place in a team. What I want it to provide is something more honest: a clear, professional and respectful way to document the journey, one match at a time.
If that is what you have been looking for, then KICKO was built for a family like yours.
Navon
The next chapter is the next match